Good Advertising....

I'm pretty good at skipping past advertising on the web, Facebook, twitter, and just about everywhere else.  However, I like a good superbowl commercial, or other good and unique attempts.  So when I was scrolling through my Facebook and ran across the a T-shirt ad with  my last name on it, I had to do a few double takes.  My first thought was how the shirt was marketed to me.  I wondered briefly about what's going on behind the scenes (Facebook of course has all my info and sells it - this is how they make a profit and keep the servers running).  Then I spotted the comment threads and clicked on it.  Hilarious.  Apparently the advertisement had gone out to just Purdy's, and tons of Purdy's were commenting on the thread.  It was like some mass Purdy family reunion or something.   Quite cool.  And excellent marketing.  What's even more interesting is looking behind the scenes.  Free Kiss is a minor facebook page with only 52 likes as of this note (and per it's 'about' section joined 8 Feb 2014).  When you click on the ad, you're sent to Teespring.com.  That's a site that let's you develop your own custom T-shirts and then advertise them (directing traffic back to Teespring.com).  When you get enough orders (20 in this case), then the campaign is started and the company handles printing and shipping once the final date is reached.  So it looks like Free Kiss is really just an individual with a clever marketing idea, and outsourcing all the printing and shipping to somebody else.  Again, pretty clever.